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Round up of the NZPFA show in Auckland

At the end of February, Sam, Vincent and I attended the NZ Pet Food Association show in Auckland. For Vincent and I, it was the first time we have attended it and it was so good to meet so many people and put faces to names.

Sam, being the "old" hat in the group, got up on stage and did a little speech as part of our Platinum Sponsorship of the show. He absolutely nailed it, I reckon.

This was a great eye opener for me personally, as I am still new to the industry and being able to go and talk at length with some of our customers, in a relaxed environment was invaluable. Seeing some of the friendships, not just business relationships, that have formed at this conference over the years was great to see as well.

I attended the banquet on my own on Thursday night and was lucky enough to be welcomed with open arms to a table. They soon found out I was off to get married in Hawaii from the conference and very kindly offered to make the night my Hen Party! Legends. I love that this is the industry I am in now.


All in all, a successful show and a lot of fun. I look forward to the next one. Nat

PS the Hawaiian wedding was 🥰


By nat February 3, 2025
APAC has moved locations, but we are still in Sunny Blenheim
By nat December 18, 2024
A busy run into the Christmas break for the APAC team
The APAC Team at the Natural Health Products NZ show 2024
November 28, 2024
Nerves. I haven’t felt nerves like this since I did my first Ironman 5 years ago and certainly haven’t felt them at work for a very long time! I must be doing something new and awesome.
November 2024 marks a huge milestone for APAC Ingredients
November 13, 2024
November 2024 marks a huge milestone for APAC Ingredients. Midway through the year, we felt there had been a shift in both our offering as well as our end target markets. This in turn, led us to the decision to update not only our strategic direction but also the whole look and feel of the company. The NZ sourced Raw Material has become a huge point of difference for us and we wanted to reflect this in our new branding. We approached Vanilla Hayes who immediately picked up what we were putting down and have been instrumental in guiding us through this transition of focus. With the new branding being rolled out w/c 18th November 2024 along with attending our first NZ Health Products Innovation Expo, this is a new and improved APAC Ingredients and we cannot wait to continue to share our expertise in both the pet food and now, the nutraceutical spaces! – Sam, Director
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