November 2024 marks a huge milestone for APAC Ingredients. Midway through the year, we felt there had been a shift in both our offering as well as our end target markets. This in turn, led us to the decision to update not only our strategic direction but also the whole look and feel of the company. The NZ sourced Raw Material has become a huge point of difference for us and we wanted to reflect this in our new branding. We approached Vanilla Hayes who immediately picked up what we were putting down and have been instrumental in guiding us through this transition of focus. With the new branding being rolled out w/c 18th November 2024 along with attending our first NZ Health Products Innovation Expo, this is a new and improved APAC Ingredients and we cannot wait to continue to share our expertise in both the pet food and now, the nutraceutical spaces! – Sam, Director